Books by Clo Willaerts

Over the years, Clo has written several books focused on digital marketing, content creation, and the impact of technology on business and society.

Her most recent handbooks are:

Digital marketing like a PRO – completely revised edition

  • Step-by-step guide to building a winning digital marketing strategy, covering content, email, social media, online ads, and the latest tech like AI and AR.
  • Packed with proven models, practical examples, and best practices—no fluff, just actionable advice for immediate results.
  • Ideal for beginners and seasoned marketers looking to save time, optimize every digital channel, and boost measurable success.

Video Marketing like a PRO

  • Written in a clear, accessible style without marketing jargon, making video marketing easy for beginners and pros alike.
  • Shows how to create professional, engaging videos on a limited budget, empowering you to self-produce content that connects with customers.
  • Covers the latest trends and platforms (YouTube, TikTok, Instagram) with practical strategies to maximize reach and impact across devices.

Content Marketing like a PRO

  • All-in-one handbook for planning, creating, and distributing content that engages and converts your target audience.
  • Filled with real-world case studies, actionable examples, and step-by-step frameworks to make content marketing easy to master.
  • Endorsed by top industry experts like Steven Van Belleghem and Joe Pulizzi for its clarity, practical value, and ability to elevate your content marketing results.